While this series is called Article Of The Week, it actually counts Saturday to Friday posts, considering I do Article Of The Week on Friday’s. You should have already read this week’s piece, Welcome To The Unicorn Club: Learning From Billion-Dollar Startups, by Aileen Lee - on TechCrunch.
It is quite the read and has been talked about constantly since its publishing. This is required reading for startup people.
I have always been fascinated by writing and tech press. It’s one of the reasons I started this blog and enjoy contributing to Forbes.
One thing I have noticed is the way some blogs attribute writers in tweets while others don’t. Since Twitter came out a few years ago, there is no denying that they are one of the top methods of distributing content. When a tech blog or content outlet tweets a post, they can either attribute the writer in the tweet by at-mentioning them or not. I think the ones who do are very smart.
From what I can tell, TechCrunch was the first, if not one of the first, to attribute writers in tweets. The logic makes sense. The brand is well known and TC also wants their writers and contributors to reap the benefits of getting new followers and building their writing brand via TechCrunch. This is a win for everyone involved. The blog or creator of content gets quality writing, the writer contributes or writes good content and gets recognized for it, and the readers know who the writer is and can follow them directly from the tweet.
I’m not going to call anyone else out by name, but I think other outlets should follow this model. I don’t see any downside.
Last year I wrote a short post asking if there is room for a Deadline.com-like tech blog for the tech space. This past week Alexia from TechCrunch wrote a similar post. I wholeheartedly agree with her post and think it is long overdue.
It will be hard, but to do this right the person or tech blog would need to have a deep network, be anonymous (up for debate), and fearless.
I would love to read about investor deal terms (valuation, etc.), partnership deals, board meetings, and more. I don’t think this person/tech blog needs to ruin peoples lives or talk gossip. Rather it should be focused on valuable information, as well as keeping the startup/vc space honest.
Alternatively, it can be approached as a Gossip Girl style anonymous tip in. Pick a good domain, link it to a tumblr, and let it rip.
It’s time that someone pulled back the curtain of what really goes on in the startup space.
So… anyone up for the challenge?