There is a lot of noise out there right now. So many startups raising money, going through the hype cycle of the tech blogs, it can really mess with your head. Seeing things announced on prominent tech blogs, day in and day out can make you feel shitty and ask yourself “why not us?” It was a lot easier when startups were not as sexy and companies could focus, mess up, fix things, and get them right without the bright-light in their eyes.
After all is said and done, the ONLY thing that matters is building a product that people actually use and care about. Sure you need money to operate and scale a business. And sure you need to promote your product so more people will discover it. But if you do all these things and forget about the most important thing (i.e. the only thing that matters) you will not last.
This is why it concerns me when companies, who depend on user adoption, raise money before they have a product in the marketplace. It’s frightening to think that people would even fund something like that. If you consider that a good product is the only thing that matters, you’d think people would want to see a product that people care about and use before pumping money into it.
This also make me think about the real startup work. This isn’t the sexy aspects that you read about on TechCrunch. This is the stuff that is happening behind the scenes. The blood, sweat, and tears. The determination. On occasion you will read a blog post about what it is really like, but this is not a side frequently seen in public. Product spec’ing, long days and nights of writing code, bug testing, pipeline building, market research, copywriting, product iterating, and more. Nailing this is what makes a company successful. Not the stuff that makes noise.
So when you see some big splashy announcement- read it, internalize it, then remember - “don’t believe the hype” - it will mess with your head.