Alex's Tech Thoughts

The Spray and Pray Reach-Out Strategy

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At every company I’ve worked for, about once a month, there has been someone who reaches out in a spray and pray way. What I mean by this is that the individual emails the same message to about 3-5 people at the company (the spray) and hopes one person will respond (the pray). While one might think that hitting up a bunch of people at a company would have a higher return of hearing back, that person would be wrong.

The spray and pray reach-out strategy is a terrible one that will immediately label you in 1 of 3 categories: 1) spammy 2) annoying 3) someone who doesn’t do proper research.

People at companies talk. They forward each other emails. Usually, the people in charge of things get emails meant for them. If a spray and pray email comes in to a bunch of people at a company, the email will be fwd’d to the correct person multiple times. Spammy + Annoying for the right person. The person is either going to ignore your email or go into your conversation with negative feelings.

If you are thinking of spraying and praying, forget about it. Do some research on who you really need to be connecting with, write a creative and concise email, and send it to one person! If you don’t hear back in a week or so, hit that person again with a nice and concise follow up. If you don’t hear back a week later, try someone else. One at a time.

Checkout other articles in these categories:

Strategies Reaching Out BD Partnerships Startups
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