There are lots of pieces to the startup world that are affected by forcing something that doesn’t work. This could be a product that isn’t gaining enough traction, it could be a plan of business development action that isn’t working, or something else.
I’ve been there before. I’ve tried to force products and offerings that didn’t make sense. It never works. The best bet is to build or offer something you truly believe in. Something that you sincerely know will help your users or partners. If you do that, you will then have all the success in the world, because sincerity sells and people can see through the bullshit. If you don’t, you’ll just be spinning your wheels, wasting everyone’s time.