When working in business development you need to strike a balance between what you can do now and what you may have to put on hold for now. You need to spend time working on what your company is technologically able to do as well as work on developing where you want your company to go.
This is not an easy task. There is a strong desire to spend more of your time on the exciting, upcoming, and new opportunities. This can lead to ignoring all the great things you can do right now with your product. You need to consciously remind yourself about immediate opportunities to help your company grow.
Bottom line: Make sure to have your eye on the prize (the end game- the future) but don’t forgot about the here and now.