Our fearless captain, Avi at Aviary, recently presented the team with two ways to make a destination website successful. I would like to share his recommendations with you here.
You want to create a site that people feel compelled to share with their friends, networks, etc… If no one is sharing your website, then you are doing something wrong.
Seth Godin wrote a great post about why people share/spread (http://bit.ly/aKdsAy)
It is a must read.
You want people to come back to your site, right? If people are not coming back to your website, then you are doing something wrong.
Darren Rowse wrote a great post (back in ‘08) about how to make your website more stickier (http://bit.ly/9k1E6i)
It is also a must read.
If you focus on sharing and stickiness, all the press and investors will follow.
Now, creating a profitable business and figuring out monetization is a whole other post :)
This is my first tech blog post. I have some good ideas for future blog posts and I plan to keep them short and sweet. Looking to do three a week minimum. I want to give a shout out to Sam Rosen (http://twitter.com/SIR) who inspired me to put my thoughts out there.